Raising the Bar: The Rise of Microbreweries and Local IPA Beers

Breweries and Bars have been huge hubs for beer enthusiasts and foodies for decades. With the rise of the Millennial generation becoming of age, as well as, the growing popularity of social drinking, the community of breweries and bars have grown right there with it. With so many places popping up, it is difficult to be different. That is how microbreweries, like the Tap Dance, a new microbrewery in the Durham area, were born. 

Microbreweries are breweries that produce a significantly smaller amount of beer and are usually independently owned. Microbreweries started appearing when businesses realized that they needed to do something different in terms of the brewing industry. Microbreweries created craft beer at lower volumes. These amounts of beer are too low for the brewery to be considered a craft brewery by not meeting national craft brewing standards, thus the birth of microbreweries. 

With these new types of breweries growing in popularity, so did the atmosphere that came along with them. Microbreweries tend to focus more on small scale and local items. These microbreweries tend to attract a smaller and more tightly knit community within their town that they are placed in. This allows them to form relationships with their customers. Most of the time, microbreweries also tend to focus on highlighting the local aspect of things. For example, some places might feature local beers, local music, local chefs, and even local apparel to strengthen the community even further. 

Many microbreweries, including ours, feature their own craft beer and highlight local IPAs as well. IPAs are defined as a light colored beer with a higher alcohol and hop content. These IPAs are filled with tasty flavors and getting IPAs locally or making them in house is a big selling point for customers. There has been a growing trend to support local businesses in mainstream society, so this works in favor for the microbreweries. 

Our new microbrewery, The Tap Dance, is located in Durham, North Carolina near the Durham Bulls Stadium. We feature our own craft beers and also support local beers as well. Some of the beers we feature are gluten-free and locally brewed. We also like to highlight local musicians with live music every wednesday, friday, and saturday nights. We sell bar food made by chefs from right here in Durham and we sell merchandise created by our sister Graphic Design Brand. Come stop by to support a local business and get a great beer!

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- Microbreweries (10K-100K average monthly searches)

- IPAs (100K-1M average monthly searches)